Improving Patient Care

Emocha Mobile Health, a Baltimore-based mobile health start up, needed to communicate the benefits of tuberculosis patient care via use of their mobile application called miDOT. miDOT allows patients to use their smartphones to securely record themselves taking medication while clinicians can view the video and manage patient data on a web interface. I proposed a motion graphic that could live on their website, which it did for two years. Prior to design, I developed user personas for target audience groups—investors, prospective partners, TB patients and clinicians. Based on the vast audience, my strategy was to design a story that would communicate the complexities of why Midot is important and how it works using minimal and geometric iconography that is universally recognizable. The color palette is meant to feel clinical yet optimistic.

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