Branding a Healthy Food Company

Revolution Foods' mission is to build lifelong healthy eaters in schools and in grocery stores. The company began as a successful schools food service business for students K-12, and in 2014 launched into the CPG world with kid's snack kits. By 2015, it had acquired an adult snacking product called Lunch Bundles and needed an updated brand look and visual identity system. I participated in the entire redesign process—brand identity refinement, tagline refresh, design of visual language and application across products and collateral. I played a key role in conceptualizing how the system came together across a family of packaged goods to help disrupt tired CPG categories and unify Revolution Foods on store shelves. I illustrated a friendly, food-forward visual language, and applied it to Revolution Food's universe of products and touch points. Project leadership: Chris Coryn (Creative Director) + Jeff Carino (Innovation Design Director) Impact: CPG sales increase by ~15% when products with new look hit grocery shelves. Unified branding across both aspects of business for better external recognition. Internal enthusiasm for new corporate look—employees actually felt proud to wear branded gear ----- We partnered with calligrapher Jane Dill on master brand signature.

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